Meet Our Expert Talent Pool
Executives
Calum McGuigan
Co-Founder, UpLIFT Fractional
Julie Copithorne
Co-Founder, UpLIFT Fractional
Richard McClurg
CMO Consultant
Irene Lee
CFO Consultant
Marieta Mendoza
CPO Consultant
Blair Halenda
CTO Consultant
Why Choose UpLIFT
At UpLift Fractional, we understand the roadblocks and pain points that small and medium businesses (SMBs) face. Our industry professionals have firsthand experience—both in their own ventures and in working with other SMBs—giving us unique insights into the challenges across marketing, operations, finance, IT, and HR.
Our ability to help your business move forward faster and more cost-effectively sets us apart. By tapping into our talent pool of experienced professionals, you gain access to strategic expertise without the high costs of full-time hires. We lower your risk by offering customized strategies and solutions that free your leadership team and founders to focus on high-value initiatives like sales and business development.
Our approach is designed to hand off actionable strategies to your operational teams, ensuring seamless execution and long-term growth. Whether you need recommendations on optimizing your tech stack, identifying gaps in your processes, or scaling efficiently as your business grows, UpLift provides the expertise and support to make it happen.
In short, we help your business not only navigate obstacles but also implement plans quickly and effectively, giving you the confidence and tools to thrive in a competitive landscape.
Interested In Working With Us?
Getting started is easy. Book a free introductory meeting where you can share your business needs and learn about our process.
Discovery Call
We start with a free introductory meeting to understand your business’s needs and challenges. This is your opportunity to tell us about the areas you’d like us to focus on, whether it’s marketing, operations, finance, IT, or HR.
Proposal
Based on our initial conversation, we provide a detailed proposal that outlines our audit process and an estimated timeline.
Implementation
Once you approve the proposal, we begin the audit. This includes in-depth business analysis through calls, focus groups, and surveys with your leadership team and employees. We’ll dive into the selected areas, conducting a thorough review to identify roadblocks and opportunities for improvement.
Presentation of Findings
After the audit, we present a detailed, actionable report with our recommendations. These insights are designed to help your business overcome challenges and foster growth.
Ongoing Support
In addition, we offer touchpoints for ongoing support at regular intervals—3, 6, and 9 months—to ensure that progress is on track and adjustments can be made as needed.
This process ensures you receive expert guidance tailored to your specific business needs, with ongoing support for lasting success. Let’s take the next step toward transforming your business.
From the 
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Short-Term Support, Long-Term Impact: The UpLift Fractional Approach to SMB Growth
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